Helping people master the art of eating intelligently

"To eat is a necessity, but to eat intelligently is an art," says Himanshu Rai, CEO and Co-Founder, ThinkYou.in. The New Delhi-based startup has a team of experienced health professionals in the field of diet therapy who firmly believes and advises clients to eat tasty and nutritious meals while maintaining their health. The team consists of renowned senior nutritionists, doctors and veteran senior persons from the food and nutrition industry. The aim is to break myths about food and nutrition and educate people to live a healthy lifestyle with the help of decade-old experience

We make sure that there should not be any nutritional deficiencies and should be safe for all. At the same time, all the prescribed meal plans should be easy to cook, not fancy and should be tasteful. To reach people, we want to get the help of the booming smartphone and internet market in India

We offer diet solutions to different health conditions such as obesity, underweight, pre-post pregnancy, diabetes, high BP, high cholesterol, gluten-free diet, sports nutrition, muscle building, digestive issues and various other nutritional disorders

How would you best describe thinkyou.in?

ThinkYou is the one-stop diet and nutrition solution firm for the Indian populace, we offer scientific diet therapy for different health conditions such as obesity, underweight, pre-post pregnancy, diabetes, different heart conditions and many more. Our diet solutions are scientific, nutritious, easy to follow and supportive to different taste buds. We are not governed by any third-party person but managed by all the experienced in-house doctors and dietitians.

What is the game plan for your company?

We are a slightly different diet solution firm as compared to others. Our diet solutions work in a scientific and effective manner. We make sure that there should not be any nutritional deficiencies and should be safe for all. At the same time, all the prescribed meal plans should be easy to cook, not fancy and should be tasteful. To reach people, we want to get the help of the booming smartphone and internet market in India. Apart from that, we make sure that we should be in regular touch with our clients so that there should not be any sort of miscommunication.

What kind of services you offer to your clients?

We offer diet solutions to different health conditions such as obesity, underweight, pre-post pregnancy, diabetes, high BP, high cholesterol, gluten-free diet, sports nutrition, muscle building, digestive issues and various other nutritional disorders.

Do you supply herbal medicines or sell them through the medical shops chain?

In the future, we will supply natural remedies through online channels. Our main focus would be on raw, unprocessed, simple and common organic food items, which are healthy and beneficial for different diet issues.

What is a general nutritional chart a man on the street should follow?

First of all, the person should follow safe, hygienic and nutritious food items. This should comprise food ingredients from all the major food groups such as cereals, pulses and legumes, milk and meat products, fruits and vegetables, fats and sugars in the general nutritional chart. For preparing scientific meal plans, the Indian Council of Medical Research (ICMR) has given an RDA (Recommended Dietary Allowance) for the per-day requirement of nutrients. A person should refer to this RDA before preparing a meal plan. The advice of a dietitian/ nutritionist in preparing a nutritional chart is important.

Can you give a guarantee on weight loss for patrons wanting to enrol in your various programmes?

We prepare delicious and nutritious meal plans as per scientific standards for different health conditions. All the meals are customised and are based on a person's nutritional needs. If a person should follow our guidelines, a person would be benefited.

What kind of market do you see for your kind of business?

During this time of globalisation, people are more and more aware of diet and nutrition. We are seeing exponential growth in this sector. Especially among youngsters, educated and high-income group people.

With so many weight loss and nutritional solutions available online, how does your programme differentiate in the marketplace?

Our diet solutions are scientific, customised and prepared on the body's exact nutritional requirements. Our plans ensure that there should not be any deficiency of nutrients. Our plans are not fancy, expensive and are easy to follow by anyone. At the same time, our meal plans are delicious also. We don't prescribe expensive meals; we request people to eat just home-cooked nutritious meals along with adequate water and a moderate standard exercise regime. Our team is experienced and managed by experienced doctors and dietitians, apart from that we offer regular follow-ups to our clients and we offer personal attention to every client.

What are the goals that you have set for yourself?

The goal is simple, just to propagate that scientific diet therapy is easy and beneficial for different health conditions. Scientific diet therapy should reach every individual in India and it should not be limited to only high-income group people. At the same time, it should be beneficial for all the stakeholders.

What is the road map for achieving the same?

Our team is young, experienced, enthusiastic and comprised of Doctors and Dietitians. Since in India there is fast growth in internet services and smartphones, we want to reach the heart of every Indian person.

THE FOUNDER

Himanshu is a senior nutritionist with more than 14 years of work experience in the field of Food and Nutrition and a life member of the Indian Dietetic Association (IDA).

His diet plans are scientific, customised, and based on the body's exact nutritional requirements. Most of the time, his diet plans cover a person's favourite mouth-watering dishes such as shakes, parathas, paneer dishes, chicken dishes, dosa, idli, deserts in a scientific and effective manner. He does not unnecessarily restrict people to stop their favourite meals and he educates people for better cooking, the right amount of food ingredients and management of portion size also. He has worked with several international nutrition brands such as GNC, Nature'S Bounty, MET-Rx, Pure Protein, Solgar and others. He is a regular part of national and international conferences and bodybuilding events. He is also an expert in the field of nutraceuticals.

Keeping in mind the problems associated with the easy consultation process during the pandemic times, they have created an online clinic based on modern technology. This would help the clients to visit the online clinic through their smartphone, laptop, desktop or tablet easily. Here, they can talk to the experts through video calls, live chats or telephonically discuss their health concerns to get scientifically validated diet solutions.